AARP the Magazine
Print to Digital
AARP has a fantastic magazine, however its online version was pretty bare-bones. It lacked a ton of great content and felt more like an afterthought within the AARP ecosystem. Seeing this as a missed opportunity, our team began brainstorming a few concepts. I designed a prototype that would showcase the printed material in a sleek and intuitive way. The goal was to ensure the digital magazine remained just as engaging as the printed one (if not more).