The Kramer Project

One of the reasons I wanted to work for Siteworx was due to their slick and inspiring website. They built cool things and I wanted to be a part of it. Though, like many agencies, their focus was on client work and over time their own site fell by the wayside. It had become outdated, buggy and in need of a serious refresh.

Seeing an opportunity, I took it upon myself to redesign the site during my downtime. I recruited a small team of passionate, like-minded co-workers to help create a proof of concept. We dubbed it, “The Kramer Project” – a nod to Siteworx’s co-founder and former creative director Rand Kramer. We re-evaluated everything, from brand identity to marketing materials, with the goal of creating a site that didn’t just attract clients and talent, but also inspired everyone at the company.